Press Releases That Work

What are the 3 reasons your company HAS to utilize press releases as part of its marketing? It's to: 
  • Get found 
  • Get found in more places 
  • Get found more more easily 
I imagine you are thinking, "Get found by whom?" 

The answer is, "Get found by people who can put YOU, your product AND your service up in front of large audiences of your target market." 

Yes.  Press releases are predominantly read by media members.  They are always on the hunt to find something of VALUE to give to THEIR readers, viewers, and listeners.  

And, the press release gives them the snapshot they need to determine whether you, your product or service is NEWSWORTHY to THEIR audience. 

When they call you to find out more, hey, you're the expert, the celebrity, THE guy or gal to talk to on the subject.  You're on your way to becoming famous in your industry.  And, that has its own set of rewards. 

However, with the advent of the internet, press releases are now distributed online.  And, that means that your release can also get found by potential customers.  

What is particularly cool about that? Unlike a newspaper or magazine, the online press release can incorporate text, photos, attachments, files AND full motion videos.  And, that is particularly relevant to you.  Why? See the graph below. 

The graph above represents the average online views per release when multimedia - pictures, video, etc. - are added.  

The multi-media, online release receives, on average, 77% more views than a simple text release. 

Now.  There is one single underlying factor that trumps everything else when it comes to website rankings in the search engines.  The answer is: The number of unique visitors coming to a website on a daily basis. 

Now.  How many views might your site get with a well-crafted, professionally drafted, multimedia online release? A thousand? 50,000? 150,000?  What do you think that's going to do to your search engine rankings?  You may actually get boosted to number 1 for a few days to a week, depending on your industry. 

How cool is that? But, nothing is going to happen if you don't take action NOW. 

So, how do you move forward? 

Contact us by filling in the brief form below.  Or, pick up the phone and call us now at 815-582-3282; and, let's get this going for you.  We have a variety of services available at different price points.  

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